“Worth answering this question, what you said is true, historical, traditional & conventional material media, from palm leaf manuscripts to latest recycled paper confirms, the material media cannot be ignored or neglected completely, it would continue to reign till the end of the earth. The new generation e-governance or the plastic money does not rule out the paper bill passed in the legislative houses or in the law enforcement or in the banking transaction where the plastic money is not counted as paper currency. It all shows the material evidence is the final and the virtual, digital media is only a token for all transactions. When asked a friend of mine why he goes for print media advertisement, while I assumed no one would notice the small column in the corner of the paper, he maintained it's not to woo costumers but to show we are still in the market."
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