Wednesday, 6 July 2011

Can a logo stimulate a company's image or fritter away its brand equity?

“A logo is a selling token of a brand, its a assurance, its a vow or a promise, it makes us to go for the best. Whatever may be the company but the logo itself says the whole story, designing a logo is the first step of branding the product. One never to be a literate or to get to know about the company & its credibility, logo itself represents, logo presents the iconic image of the company, I know for sure whenever people see the Godrej logo people believe in the quality of steel bureau & cots. Logo is the one we can sell in the market where the product is secondary, but credibility comes from long lasting quality which should excel in times of competition."

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