What do you consider to be the underlying assmptions and beliefs behind an organisation which makes creativity and innovation an everyday habit?

“Today's business runs on numbers, targets, if it's an advertising company or a showbiz company, innovation & creative intelligence makes bread & butter, innovation & creation can be encouraged in between the number games of competitive business, which would help the employees to take a break from the hectic work pressure, relishing on, replenishing, believing the productivity increase, and giving room for creating a human being in the civilized society, but who cares about humanity & civilization !!!!”