Can a logo stimulate a company's image or fritter away its brand equity?

“A logo is a selling token of a brand, its a assurance, its a vow or a promise, it makes us to go for the best. Whatever may be the company but the logo itself says the whole story, designing a logo is the first step of branding the product. One never to be a literate or to get to know about the company & its credibility, logo itself represents, logo presents the iconic image of the company, I know for sure whenever people see the Godrej logo people believe in the quality of steel bureau & cots. Logo is the one we can sell in the market where the product is secondary, but credibility comes from long lasting quality which should excel in times of competition."

Inspiration !!!

"The word inspiration itself inspires me to write this answer, inspiration is life, unless we get inspired by people around, life would be like a dead pan, I am inspired by nature, by the birds, animals, trees, by the people around me, one can get inspired by a scholar but I even more inspired by few illiterates, some of the people are commoner, some of them are great leaders, such inspirations in daily walk of life boosts my energy to work, to sustain, to grow, to answer, to raise questions, music plays a great role in a person's life, for me I had crossed over some difficult situations in life hearing music, it inspires me to get over troubles"

When making a hiring decision how important is the candidate's appearance to you; I am being interviewed on BBC Radio tomorrow and would be interested to hear your views or experiences?

“Oh..sure a candidate's appearance makes lot of difference in deciding, above all one's exuberant energy, attitude, makes lot of sense than appearance. Ever smiling face always counts for a better deal, wearing mild perfume, hair cut, surely makes difference, mannerism whether good or bad is not advisable."

Which is more important for you while measuring individuals on Assessments?

"Some what your question drives me to write a reply, see as a recruiter I personally expect enthusiasm from the candidate, I expect the candidate should never let him down when assigned with a task not giving up when he faces trouble getting along, the person should have guts to own responsibility, trait of owning responsibility is what we don't find in most of the people but contradictory people blame others for their failures."

Do good rewarded ?

"Several years before I happened to cross a small mud tub which was used to feed cows in my backyard. A squirrel which had fallen to the fodder tub was swimming desperately. Out of hurry to rescue thinking of the danger it might bite me for a second, instantly I caught hold of the little animal & threw away, but in fraction of a second it bit me hard, blood flooded my palm with stinging pain. Doesn't the little creature know it's an attempt to rescue him?, no, hence it doesn't possess the sixth sense. But unfortunately we undergo the same when handling human. Most of us might have gone through such, but patience alone can help us winning over the circumstance.The sting & pain are very common for the good."

Why are so many retail businesses so late in jumping into Internet Marketing?

“Worth answering this question, what you said is true, historical, traditional & conventional material media, from palm leaf manuscripts to latest recycled paper confirms, the material media cannot be ignored or neglected completely, it would continue to reign till the end of the earth. The new generation e-governance or the plastic money does not rule out the paper bill passed in the legislative houses or in the law enforcement or in the banking transaction where the plastic money is not counted as paper currency. It all shows the material evidence is the final and the virtual, digital media is only a token for all transactions. When asked a friend of mine why he goes for print media advertisement, while I assumed no one would notice the small column in the corner of the paper, he maintained it's not to woo costumers but to show we are still in the market."

One step forward towards globalisation, ten steps backward to build distance

"It's evident we can not implement or reap the rewards of globalisation with distinct political differences, Ok let the International community work up on a common political settlement with differed society of the countries, there by not creating puppets of US or EU, create a comfort zone where political idealogies been met with political confrontation not with arms & ammunitions, for that we need peace initiatives, for that the primary objective will be getting out of the troubled countries respecting the soveriegnity of the society."