What is the role of a Recruitment Professional in the Employer Branding.

“Indeed a recruiter plays a decisive role in employer branding, some of the X,Y,Z companies have a hearsay branding, and many of the potential employers stationed outside the market area lacks familiarity, I personally found interesting in marketing these companies to the candidate, for this we need to do extensive home work, we need to identify the USPs, and definitely a recruiter is a determinant force in promoting employer business.I know certain companies pay multiple proposition of salary to pick certain senior executives, they think its strategical to build fame among the market players and brand building is done in some unconventional ways, so the recruiter should first know about the employer, his work culture, work pattern, hierarchy of the organization, and power structure unless he would not be able to brand the organization."